We get asked this question all the time. The good news is, it’s super easy to view your Google Adwords performance metrics from within Google Analytics.
Firstly make sure that your AdWords account is linked to your Google Analytics account. Instructions on how to set up this link can be found in the Google help pages.
Once you’ve done this, get yourself logged into Google Analytics and take the steps in the grab below:
Once you’ve done this you’re in.
You can view all the usual top line AdWords performance metrics like impressions, clicks, click-through -rate alongside all the conversion data that’s being captured by Google Analytics. It’s the deeper level of visibility on conversion data that’s usually the biggest benefit of viewing your performance data from within Analytics (as opposed to simply viewing total conversion counts within AdWords).
As ever there are other ways to slice and dice your paid search data. Another way to get under the skin of your AdWords data in Google Analytics is to use a custom segment as shown below:
Of course, if you’re running more than just “paid search” within your paid traffic you may find that this custom segment matches traffic from your other paid campaigns, not always a bad thing. However, if it’s just paid search traffic that you wish to view you could create your own custom segment like that shown below:
If you’re struggling with any of this then please do let me know by leaving a comment below – I’ll come back to you with some tips.
