Using the Google Adwords Grant to increase donation revenue, newsletter sign-ups and raise awareness of the issues. Background One in 10 Australian children are living in jobless families*, where even life’s basics are hard to come by. When families are experiencing financial disadvantage children can fall behind with their learning, leaving them more vulnerable to […]
Google Grant Account Management
If you’re a registered not for profit then we can help you get the absolute maximum return from your Google Grant account. What’s the Google Grant? If you’re a registered not for profit then you probably qualify for Google’s Grant programme. When you’re accepted onto the programme Google provide $10,000 of free Adwords advertising per […]
A/B Testing To Increase Donation Revenue
Driving incremental uplift in child sponsorship sign-ups. Background One in 10 Australian children are living in jobless families1, where even life’s basics are hard to come by. When families are experiencing financial disadvantage children can fall behind with their learning, leaving them more vulnerable to experiencing hardship themselves later in the life. The Smith Family are dedicated to helping […]
Using Google Adwords to Drive Petition Signatures
Helping Amnesty to call on the Egyptian authorities to release Peter Greste and his Al Jazeera colleagues immediately and unconditionally. Background Australian journalist Peter Greste and his Al Jazeera colleagues Mohamed Fahmy and Baher Mohamed were unfairly jailed in Egypt under the guise of terrorism-related charges for ‘airing misleading news’ about Egypt’s political situation. Challenge […]
The Mobile Commerce Generation
For any business considering why they should improve their mobile presence this is a worthwhile watch. Featuring Digital Ninjas Founder Jon Dawson, it also offers some insight on how mobile technology benefited UNICEF during their fundraising appeal for children caught up in the East Africa Famine Crisis.
Top 5 Google Analytics Mistakes
Web analytics implementations vary from business-to-business, your precise setup will vary according to your organisations objectives. However there are some common mistakes that we have seen time and time again with websites large and small. Here we discuss the top 5 so you can avoid them: Not having analytics code installed across all pages of […]
