Facebook yesterday moved to block Australian news content from being shared by users globally. If you try to share a news article from an Australian publisher you’ll see a message like the one below: Is no news really good news? Our first response when we saw this was: fair enough, Facebook are a private enterprise […]
What are the limitations of the Google Ad Grant?
The Google Ad Grant programme provides eligible non-profits with access to (US)$10,000 of free Google Ad spend. It’s a fantastic way to increase visibility of your cause and to start delivering on your objectives, whether you’re focused on fundraising outcomes (donations), want to educate people on the issues or looking to reach the beneficiary’s of […]
Podcast Episode 3: Facebook Marketing for Charities
If you’re working in a fundraising or marketing team for a charity, Facebook has become one of the platforms you simply cannot ignore. I remember moving to Australia 10 years ago and this weird “channel” known as Facebook with a very clunk advertising platform that was a good way to quickly spend (and usually waste […]
What should I do about people searching to cancel their monthly donation?
As fundraisers, we work so hard to inspire people to become regular donors so the last thing we want to see is our precious supporters cancelling their donations. Inevitably this is going to happen for a range of reasons. We’ve had a few conversations with charities recently who are concerned to see search query data […]
Podcast Episode 2: Google Analytics
In the second episode of our podcast we discuss a topic very close to our hearts here at Digital Ninjas – Google Analytics tracking. A vital component of any organisations digital marketing mix, if you’re serious about driving digital growth then you need to be measuring the things that matter most. Brendan (host): Welcome to […]
Podcast Episode 1: Google Ad Grants
Interested in learning more about the Google Ad Grant for non profits – learn more about it and wrap your ears round episode 1 of the Digital Ninjas podcast. Need urgent help with your Google Ad Grant? Find out more about our Google Ad Grant services or get in contact with a Ninja today. Google […]
Charity & SEO – Should Your Non Profit Invest?
To get a feel for the importance of SEO (search engine optimisation) for charities, try tapping ‘charities in Australia’ into Google, the first few results are marked as Google ads (paid search), with the organic results, or the non-paid listings sitting just below. Roughly 3,600 people search this, or close variations each month. If you’re […]
Is Giving Tuesday Big In Australia? How Can I Prepare My Digital Assets?
Giving Tuesday in Australia is getting bigger every year, it’s time to start paying attention and seeing how your cause could benefit.
Lead Generation for Regular Giving Programmes
If you’re launching or trying to scale your 2-step lead generation to regular giver acquisition programme then this article is for you.
How to Fix a Deactivated Google Ad Grant Account
Are you pulling your hair out right now? Did you login to Google and see a message that goes something like this? Your account is deactivated for not complying with Google Ad Grants’ Mission-Based Campaigns policy – Contact us for reactivation after adjusting your account, such as removing single-word keywords, less relevant phrases and keywords with quality […]
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