We hear from a lot of people who’ve run paid search campaigns in the past and haven’t been satisfied with the results, a lot of the time proper tracking isn’t in place to measure results in the first place or the campaigns were run badly. If you’re planning on managing your own AdWords or Bing […]
Many business owners and marketing execs run for cover when they hear the phrase search engine marketing and keyword research. Fear not! Keyword research can be fun. It’ll tell you more about your customers and maybe give you some food for thought on new products/services that your business could be providing to fulfil customer demand. […]
If you’ve done a Google search in the last 7 days you may have noticed something a little different about the search results page. The right rail has ceased to exist! Starting last week Google slowly started removing the ads that used to live on the right hand side of the search results page (or […]
Whether you’re an online business that sells virtual products or a bricks and mortar store taking its first step online, you must track and measure everything you do digitally from day one. Tracking and measuring different parts of your online presence gives you invaluable data to make better business decisions. Better decisions lead to better […]
So you’ve got your $10k Google Ad Grant? I’m willing to bet you $10 (it’s all I have in my wallet right now) that you’re not maximising the traffic from the available grant money. Don’t feel bad, most organisations aren’t, that’s why we’ve pulled together this article based on our experience of working with Google […]
We’re often asked what’s involved in managing and optimising our clients paid search advertising campaigns. This article aims to uncover just some of what goes on behind the scenes in ensuring we get the best possible results when managing SEM campaigns. Before diving into the detail, it’s worth noting that there are three key areas […]
Worried about your bounce rate? It might not be as bad as it seems..
If you’re a registered not for profit then we can help you get the absolute maximum return from your Google Grant account. Get the FREE Google Grant Guidebook today If you’re a registered not for profit then you probably qualify for Google’s Grant programme. When you’re accepted onto the programme Google provide $10,000 of free […]