Google Ad Grants Important Updates
Google recently announced some significant changes to the terms and conditions for their Ad Grants’ programme (if you’re a registered non-profit and you don’t currently have an Ad Grants account you can find out more about them here). No More $2 Bid Cap, Well Kind Of Their first major announcement was that effective immediately, they’re lifting […]
How To Apply For the Google AdWords Grant
Working for a not-for-profit is often fraught with challenges; not enough time, not enough people, not enough budget. The Google Grant programme was introduced a number of years ago to help introduce not-for-profits to the world of paid search advertising. This thing of beauty gives you access to at least $10k/month in free Google AdWords […]
Digital Fundraising – What, How and Why
Over the last seven years I’ve been really lucky to work with some amazing organisations that do incredible work across the world. My work in digital fundraising has been interesting, exciting and sometimes frustrating, more on that later! I feel privileged to work with lots of different types of organisations. Whether they’re focused on helping children get […]
Digital Strategy Write Yours Today
A digital strategy is an often talked about and rarely well executed item on many people’s lists. Don’t worry, writing your digital strategy doesn’t need to be an epic task, we don’t need to use an entire tree to print it on. These kinds of things are meant to be accessible and referenced, writing war […]
How To Make Sure People Click the Hell Out of Your PPC Ads
Yes! You clicked through to read this article. Remember this moment when we come to talk about paid search ad headlines. Google makes billions of dollars every year from tiny ads. There’s got to be something to it, right? Pay per click (or PPC for short) advertising is a huge market and an effective method […]
What are the Most Searched Words on Google?
I love it when people ask me what are the most searched words on Google and how to tell how many people are looking for their product or service. It’s this part of search marketing that’s really interesting because some of the tools available are like you’re getting a direct connection into the mind of […]
From Mouse Clicks to Dog and Bone, How do you Know What’s Working?
It’s a fact that most of your potential customers will use the internet at some point before they buy from you. Whether it’s to help them understand exactly what they need in the first place, read reviews, ask for advice, research the options or to actually buy the product/service. However, many businesses, particularly those that […]
How to Move WordPress Host
We’ve just finished moving a load of WordPress sites to a new host. Before we started we were scared, we had visions of those nightmare house moves where everything is thrown in random boxes and where you always end up leaving something behind! A bit like this: Instead we managed to get the whole migration […]
Somebody Killed My dataLayer – 4 Common Mistakes When Implementing eCommerce Tracking Using The dataLayer
We’re big fans of Google Tag Manager (GTM for those in a rush). Over the past 12 months or so we’ve helped countless clients get up and running with Tag Manager and have encountered lots of pitfalls that often stop things working as expected. The biggest area of difficulty we hit is always setting up […]
Digital Transformation – What Is It and How Do I Do It?
We’ve been working with a number of organisations on digital transformation process over the past 24 months. We often encounter people asking for transformation projects who are actually really need digital marketing services, likewise we are also approached by people asking for digital marketing services who really need digital transformation services. Lets start with the […]
Are You A Google Ad Grants User? If So Read This
Google have just announced that to continue participating in Google Ad Grants you’ll need to make sure that your organisation is enrolled in the Google for Nonprofits program and that your Nonprofits account is linked with your Google Grant account. It’s vital to take action on this now since the process can take up to 20 […]