Digital Fundraising – What, How and Why Over the last seven years I’ve been really lucky to work with some amazing organisations that do incredible work across the world. My work in digital fundraising has been interesting, exciting and sometimes frustrating, more on that later! I feel privileged to work with lots of different types of organisations. Whether they’re focused on helping children get […]
How To Apply For the Google AdWords Grant Working for a not-for-profit is often fraught with challenges; not enough time, not enough people, not enough budget. The Google Grant programme was introduced a number of years ago to help introduce not-for-profits to the world of paid search advertising. This thing of beauty gives you access to at least $10k/month in free Google AdWords […]
Google Ad Grants Important Updates Google recently announced some significant changes to the terms and conditions for their Ad Grants’ programme (if you’re a registered non-profit and you don’t currently have an Ad Grants account you can find out more about them here). No More $2 Bid Cap, Well Kind Of Their first major announcement was that effective immediately, they’re lifting […]
A High Bounce Rate Isn’t Always a Bad Thing Worried about your bounce rate? It might not be as bad as it seems..
How to Fix a Deactivated Google Ad Grant Account Are you pulling your hair out right now? Did you login to Google and see a message that goes something like this? Your account is deactivated for not complying with Google Ad Grants’ Mission-Based Campaigns policy – Contact us for reactivation after adjusting your account, such as removing single-word keywords, less relevant phrases and keywords with quality […]
What are the Most Searched Words on Google? I love it when people ask me what are the most searched words on Google and how to tell how many people are looking for their product or service. It’s this part of search marketing that’s really interesting because some of the tools available are like you’re getting a direct connection into the mind of […]
How To Make Sure People Click the Hell Out of Your PPC Ads Yes! You clicked through to read this article. Remember this moment when we come to talk about paid search ad headlines. Google makes billions of dollars every year from tiny ads. There’s got to be something to it, right? Pay per click (or PPC for short) advertising is a huge market and an effective method […]
From Mouse Clicks to Dog and Bone, How do you Know What’s Working? It’s a fact that most of your potential customers will use the internet at some point before they buy from you. Whether it’s to help them understand exactly what they need in the first place, read reviews, ask for advice, research the options or to actually buy the product/service. However, many businesses, particularly those that […]
Digital Strategy Write Yours Today A digital strategy is an often talked about and rarely well executed item on many people’s lists. Don’t worry, writing your digital strategy doesn’t need to be an epic task, we don’t need to use an entire tree to print it on. These kinds of things are meant to be accessible and referenced, writing war […]
Somebody Killed My dataLayer – 4 Common Mistakes When Implementing eCommerce Tracking Using The dataLayer We’re big fans of Google Tag Manager (GTM for those in a rush). Over the past 12 months or so we’ve helped countless clients get up and running with Tag Manager and have encountered lots of pitfalls that often stop things working as expected. The biggest area of difficulty we hit is always setting up […]
5 Step Paid Search Health Check Are the results from your paid search activity dwindling? Do you always feel like you’re not quite getting enough ROI or does it seem to be working amazingly and you’re happier than a clam at high tide. Whichever of these scenarios applies to you there’s always something more you can be doing to squeeze out […]
Are You A Google Ad Grants User? If So Read This Google have just announced that to continue participating in Google Ad Grants you’ll need to make sure that your organisation is enrolled in the Google for Nonprofits program and that your Nonprofits account is linked with your Google Grant account. It’s vital to take action on this now since the process can take up to 20 […]
