Facebook Tracking Pixel Changes and What It Means For Advertisers
The fear of an iOS update is a real thing. You know it’s coming, you’ve been warned that “your system will update at 2am”, you go to sleep content at night and then when you wake up & look at your phone, and your whole world is upside down for about 30mins. Similarly, Facebook’s attribution […]
How to Fix a Deactivated Google Ad Grant Account
Are you pulling your hair out right now? Did you login to Google and see a message that goes something like this? Your account is deactivated for not complying with Google Ad Grants’ Mission-Based Campaigns policy – Contact us for reactivation after adjusting your account, such as removing single-word keywords, less relevant phrases and keywords with quality […]
Google Ad Grants Important Updates
Google recently announced some significant changes to the terms and conditions for their Ad Grants’ programme (if you’re a registered non-profit and you don’t currently have an Ad Grants account you can find out more about them here). No More $2 Bid Cap, Well Kind Of Their first major announcement was that effective immediately, they’re lifting […]
How To Apply For the Google AdWords Grant
Working for a not-for-profit is often fraught with challenges; not enough time, not enough people, not enough budget. The Google Grant programme was introduced a number of years ago to help introduce not-for-profits to the world of paid search advertising. This thing of beauty gives you access to at least $10k/month in free Google AdWords […]
Digital Strategy Write Yours Today
A digital strategy is an often talked about and rarely well executed item on many people’s lists. Don’t worry, writing your digital strategy doesn’t need to be an epic task, we don’t need to use an entire tree to print it on. These kinds of things are meant to be accessible and referenced, writing war […]
What are the Most Searched Words on Google?
I love it when people ask me what are the most searched words on Google and how to tell how many people are looking for their product or service. It’s this part of search marketing that’s really interesting because some of the tools available are like you’re getting a direct connection into the mind of […]
How To Make Sure People Click the Hell Out of Your PPC Ads
Yes! You clicked through to read this article. Remember this moment when we come to talk about paid search ad headlines. Google makes billions of dollars every year from tiny ads. There’s got to be something to it, right? Pay per click (or PPC for short) advertising is a huge market and an effective method […]
From Mouse Clicks to Dog and Bone, How do you Know What’s Working?
It’s a fact that most of your potential customers will use the internet at some point before they buy from you. Whether it’s to help them understand exactly what they need in the first place, read reviews, ask for advice, research the options or to actually buy the product/service. However, many businesses, particularly those that […]
Digital Transformation – What Is It and How Do I Do It?
We’ve been working with a number of organisations on digital transformation process over the past 24 months. We often encounter people asking for transformation projects who are actually really need digital marketing services, likewise we are also approached by people asking for digital marketing services who really need digital transformation services. Lets start with the […]
Google Ad Grants – Your account isn’t active – Your ads aren’t running because your account has been cancelled
Do you know what to do if you see something like this message in your Google Ad Grants account? We’ve had a few concerned non profits contact us recently after getting this message and seeing all activity in their account stop – meaning traffic to their website falls off a cliff. Don’t be panic! In […]
How Can I Advertise My Business on Facebook?
How Can I advertise my business on Facebook? We’re asked this question almost weekly. The reach of organic posts from brand/business pages on Facebook is virtually zero these days – this means that if you already have a page for your business and publish a post, without paying to promote it, virtually none of your […]
Fundraising Leads: How Charities Can Develop Lead Magnets In-House
Organisations we work with often have the same complaint, the performances of third party leads are declining and budgets are challenging. So they ask the question, how can I generate ‘free’ leads? Like anything, there’s no such thing as a ‘free’ lead. But, with testing, optimisation, and dedication, you can generate quality in-house leads that […]