What are the Most Searched Words on Google?
I love it when people ask me what are the most searched words on Google and how to tell how many people are looking for their product or service. It’s this part of search marketing that’s really interesting because some of the tools available are like you’re getting a direct connection into the mind of […]
Fundraising Leads: How Charities Can Develop Lead Magnets In-House
Organisations we work with often have the same complaint, the performances of third party leads are declining and budgets are challenging. So they ask the question, how can I generate ‘free’ leads? Like anything, there’s no such thing as a ‘free’ lead. But, with testing, optimisation, and dedication, you can generate quality in-house leads that […]
Facebook Rolls-Out Charitable Donations Tool
Facebook’s donate button has helped to raise more than $10m for victims of Hurricane Harvey. The donation tools that enable people to donate from within Facebook have been available in the US since 2015m. The success that US charities have had makes Facebook’s recent announcement that they’re starting to roll-out their Charitable Giving Tools products […]
Digital Fundraising – What, How and Why
Over the last seven years I’ve been really lucky to work with some amazing organisations that do incredible work across the world. My work in digital fundraising has been interesting, exciting and sometimes frustrating, more on that later! I feel privileged to work with lots of different types of organisations. Whether they’re focused on helping children get […]
Digital Transformation – What Is It and How Do I Do It?
We’ve been working with a number of organisations on digital transformation process over the past 24 months. We often encounter people asking for transformation projects who are actually really need digital marketing services, likewise we are also approached by people asking for digital marketing services who really need digital transformation services. Lets start with the […]
5 Easy Ways To Generate Ideas For New Content
Are you feeling overwhelmed at the sheer quantity of content that your business needs to produce to stay ahead? Our top 5 Google reports for content marketers will help you make data based decisions on which pieces of content to prioritise, most of these reports are available from within Google Analytics whereas one requires use […]
5 Step Paid Search Health Check
Are the results from your paid search activity dwindling? Do you always feel like you’re not quite getting enough ROI or does it seem to be working amazingly and you’re happier than a clam at high tide. Whichever of these scenarios applies to you there’s always something more you can be doing to squeeze out […]
How To Apply For the Google AdWords Grant
Working for a not-for-profit is often fraught with challenges; not enough time, not enough people, not enough budget. The Google Grant programme was introduced a number of years ago to help introduce not-for-profits to the world of paid search advertising. This thing of beauty gives you access to at least $10k/month in free Google AdWords […]
Are You A Google Ad Grants User? If So Read This
Google have just announced that to continue participating in Google Ad Grants you’ll need to make sure that your organisation is enrolled in the Google for Nonprofits program and that your Nonprofits account is linked with your Google Grant account. It’s vital to take action on this now since the process can take up to 20 […]
How to Move WordPress Host
We’ve just finished moving a load of WordPress sites to a new host. Before we started we were scared, we had visions of those nightmare house moves where everything is thrown in random boxes and where you always end up leaving something behind! A bit like this: Instead we managed to get the whole migration […]
Somebody Killed My dataLayer – 4 Common Mistakes When Implementing eCommerce Tracking Using The dataLayer
We’re big fans of Google Tag Manager (GTM for those in a rush). Over the past 12 months or so we’ve helped countless clients get up and running with Tag Manager and have encountered lots of pitfalls that often stop things working as expected. The biggest area of difficulty we hit is always setting up […]
What Should I Be Measuring?
When it comes to understanding and explaining performance of digital channels, what should I measure and how? We get asked this question a lot. Google Analytics spits out a lot of data and it can be overwhelming. Metrics should always be focused on business outcomes or factors that drive business outcomes. For example, unless […]