PPC Management – What To Look For
We’ve had a lot of people asking us for advice on what to look for when choosing a PPC Management partner. We’ve helped many people to make the right decision in this area over the years so I wanted to outline a few of the points we always encourage people to consider before making a […]
Google Ad Grants – Your account isn’t active – Your ads aren’t running because your account has been cancelled
Do you know what to do if you see something like this message in your Google Ad Grants account? We’ve had a few concerned non profits contact us recently after getting this message and seeing all activity in their account stop – meaning traffic to their website falls off a cliff. Don’t be panic! In […]
How Can I Advertise My Business on Facebook?
How Can I advertise my business on Facebook? We’re asked this question almost weekly. The reach of organic posts from brand/business pages on Facebook is virtually zero these days – this means that if you already have a page for your business and publish a post, without paying to promote it, virtually none of your […]
Digital Strategy Write Yours Today
A digital strategy is an often talked about and rarely well executed item on many people’s lists. Don’t worry, writing your digital strategy doesn’t need to be an epic task, we don’t need to use an entire tree to print it on. These kinds of things are meant to be accessible and referenced, writing war […]
Google Ad Grants Important Updates
Google recently announced some significant changes to the terms and conditions for their Ad Grants’ programme (if you’re a registered non-profit and you don’t currently have an Ad Grants account you can find out more about them here). No More $2 Bid Cap, Well Kind Of Their first major announcement was that effective immediately, they’re lifting […]
What are the Most Searched Words on Google?
I love it when people ask me what are the most searched words on Google and how to tell how many people are looking for their product or service. It’s this part of search marketing that’s really interesting because some of the tools available are like you’re getting a direct connection into the mind of […]
Fundraising Leads: How Charities Can Develop Lead Magnets In-House
Organisations we work with often have the same complaint, the performances of third party leads are declining and budgets are challenging. So they ask the question, how can I generate ‘free’ leads? Like anything, there’s no such thing as a ‘free’ lead. But, with testing, optimisation, and dedication, you can generate quality in-house leads that […]
Facebook Rolls-Out Charitable Donations Tool
Facebook’s donate button has helped to raise more than $10m for victims of Hurricane Harvey. The donation tools that enable people to donate from within Facebook have been available in the US since 2015m. The success that US charities have had makes Facebook’s recent announcement that they’re starting to roll-out their Charitable Giving Tools products […]
Digital Fundraising – What, How and Why
Over the last ten years I’ve been really lucky to work with some amazing organisations that do incredible work across the world. My work in digital fundraising has been interesting, exciting and sometimes frustrating, more on that later! I feel privileged to work with lots of different types of organisations. Whether they’re focused on helping […]
Digital Transformation – What Is It and How Do I Do It?
We’ve been working with a number of organisations on digital transformation process over the past 24 months. We often encounter people asking for transformation projects who are actually really need digital marketing services, likewise we are also approached by people asking for digital marketing services who really need digital transformation services. Lets start with the […]
5 Easy Ways To Generate Ideas For New Content
Are you feeling overwhelmed at the sheer quantity of content that your business needs to produce to stay ahead? Our top 5 Google reports for content marketers will help you make data based decisions on which pieces of content to prioritise, most of these reports are available from within Google Analytics whereas one requires use […]
5 Step Paid Search Health Check
Are the results from your paid search activity dwindling? Do you always feel like you’re not quite getting enough ROI or does it seem to be working amazingly and you’re happier than a clam at high tide. Whichever of these scenarios applies to you there’s always something more you can be doing to squeeze out […]