Facebook ad previews looking all types of wrong? 

Facebook has long offered ad creators the ability to see how their ads are going to appear in front of their audience.
But what happens when they look wrong?

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Facebook Fundraising Challenges

Facebook Challenge fundraising is taking the peer-to-peer fundraising world by storm. Here we look at whether Facebook Challenges might be the right fit for your organisation (they’re not for everyone). Read on and discover how to set your organisation up for success in the world of Facebook fundraising.

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How can I improve the accuracy of my Facebook pixel data?

If you’re running Facebook campaigns the chances are that you’ve heard of the Facebook pixel. For those of you who haven’t, it’s the glorious bit of code that you add to your site to understand how your Facebook campaigns are performing – are you getting leads, donations or whatever else your objective may have been.

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Why Your Business Needs A Cross Channel Marketing Strategy

They say you should never put all your eggs in one basket, so why would you do the same when it comes to marketing? Find out why it is so essential that your business has a holistic cross channel marketing strategy to maximise your goals & reduce risk.

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Giving Tuesday and What It Means For Your Charity

Giving Tuesday has seen more and more charities jump on the opportunity to engage with new donors. The digital space can feel competitive at times. However, it’s competitive because people are giving, which means strong conversion rates and higher donations.

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Changes To Facebook Targeting & How They Impact Your Charity

Facebook has become a renowned tool for advertisers to hone in on their target audience. The sheer power of Facebook’s ad platform, leveraging the pile of data they have on user behaviour, interests, and demographics that has catapulted Facebook into the behemoth that they have become. 

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