We’re big fans of Google Tag Manager (GTM for those in a rush). Over the past 12 months or so we’ve helped countless clients get up and running with Tag Manager and have encountered lots of pitfalls that often stop things working as expected. The biggest area of difficulty we hit is always setting up […]
What Should I Be Measuring?
When it comes to understanding and explaining performance of digital channels, what should I measure and how? We get asked this question a lot. Google Analytics spits out a lot of data and it can be overwhelming. Metrics should always be focused on business outcomes or factors that drive business outcomes. For example, unless […]
Google Analytics eCommerce tracking in thankQ
ThankQ was founded in the UK and now operate globally to provide not-for-profits with software solutions for fundraising. Our Ninja’s are currently working with a selection of not-for-profits who use ThankQ as their CRM (Customer Relationship Management system), these organisations are also using the thankQ online donation solution to process online donations. We’re working with the developers at […]
You Need To Understand These 5 Digital Performance Metrics (If you don’t use number 5 then your digital business is doomed)
Whether you’re an online business that sells virtual products or a bricks and mortar store taking its first step online, you must track and measure everything you do digitally from day one. Tracking and measuring different parts of your online presence gives you invaluable data to make better business decisions. Better decisions lead to better […]
