To help us deliver effective paid search campaigns we need to understand how your organisation works. We’ll talk to you about your immediate plans and business objectives as well as where you might go in the future. By understanding your business we can ensure that everything we do centres around what’s important to you and your customers.
Whether you’re focused on delivery of a single product or service or have a portfolio of 1000’s of products we will work with you to understand your customers are looking for and how we can deliver the most cost effective paid search campaigns for your business. We have clients with a range of budgets from $100 p/month to $10,000+.
Objectives
Whether you’re focused on conversions in the form of sales or sales leads or delivery of engaged site traffic, we’ll work with your to understand your business objectives.
Be Visible Across Search Engines
We work with all major search engines from Bing to Google to ensure your business is visible to as many potential customers as possible.
Tuning and Management of Activity
Being number one on the results page doesn’t necessarily deliver the highest number of visitors to your site. Ad-creative and appearing lower down the results page can often be more beneficial depending on the type of prospect that you’re targeting. Using our extensive experience of paid search management we’ll use our knowledge to ensure your campaigns are optimised to give you the best return for your investment.
Customer Centric Search
We’ll categorise target keywords according to the journey that your customers take in making their decision to purchase (or enquire).
What we can deliver
- Keyword Research Services
- Account & Campaign Set-up Services
- Ongoing Campaign Management and Optimisation Services
We work with a range of organisations from not-for-profits to large enterprise businesses, the service that we provide will depend largely on your objectives. If you’re a charity looking for advice on the Google Grant then this guide on how to apply and get started might help.
