Armed with information on your business, your customers and product/service objectives we can begin our keyword research. There are a number of techniques and tools that we use to ensure you’re reaching the right customers, including:
- Google Keyword Planner – useful for providing approximate and comparative search volume analysis and suggestions for new keywords
- Trellian Keyword Discovery – provide a free and paid for tool to further expand the range of keywords
- Competitive research and analysis – by looking at what your competitors are doing we can understand and identify areas of opportunity
- On site analytics – we can use existing data collected by your web analytics package to see what customers who visit your site are searching for and the pages that they view – this can help with idea generation and identification of gaps in existing activity
