How Can I advertise my business on Facebook? We’re asked this question almost weekly. The reach of organic posts from brand/business pages on Facebook is virtually zero these days – this means that if you already have a page for your business and publish a post, without paying to promote it, virtually none of your […]
Facebook Rolls-Out Charitable Donations Tool
Facebook’s donate button has helped to raise more than $10m for victims of Hurricane Harvey. The donation tools that enable people to donate from within Facebook have been available in the US since 2015m. The success that US charities have had makes Facebook’s recent announcement that they’re starting to roll-out their Charitable Giving Tools products […]
Metadata still matters: grow your muscle mass with good metadata
A friend recently drew my attention to this Facebook share fail: As you can see from the yellow highlighted scribbles the post was shared successfully but the description and author fields drew a blank, this makes the post less desirable and probably resulted in a lower level of interest than if these fields had been […]
