Nero is a self-confession digital marketing fanatic, with a particular passion for PPC advertising. He likes to think of his work as a puzzle that he gets to solve every day, figuring out the right keywords, ad copy, and targeting to help businesses connect with their audience and drive conversions. He harnesses a combination of creative and analytical skills to make data-driven decisions and see real results in the projects he’s involved in. When he’s not deep in the matrix of digital marketing you’ll usually find him sipping on a cup of coffee and kicking back with some video games.