Helping Crown reach more business customers
When Crown briefed us on their paid search requirements the brief was very clear, “ramp up lead volumes, and fast”. Providing new business opportunities to their national network of dealers was of paramount importance. It was also vital that the business had the ability to adjust investment on a geographic basis to ensure their dealer network was kept supplied with new business opportunities.
What We Delivered
- Campaign strategy and detailed audience targeting hypothesis for search, display prospecting and remarketing
- Tuned results tracking using Google Analytics
- Customised reporting dashboard detailing performance down to individual states and city
- Production of ad copy across entire network
- Programmatic media buy optimised by an expert team of Ninjas
David SultanaDirector of Marketing, Asia Pacific
"I’m delighted with the level of insights that Digital Ninjas provide on our search campaign performance. It has enabled me to allocate budgets effectively and dynamically based on outcomes. Since taking over the management of our marketing activity we’ve seen an increase in both efficiency and volume of results."