The Google Ad Grant programme provides eligible non-profits with access to (US)$10,000 of free Google Ad spend. It’s a fantastic way to increase visibility of your cause and to start delivering on your objectives, whether you’re focused on fundraising outcomes (donations), want to educate people on the issues or looking to reach the beneficiary’s of […]
How to Fix a Deactivated Google Ad Grant Account
Are you pulling your hair out right now? Did you login to Google and see a message that goes something like this? Your account is deactivated for not complying with Google Ad Grants’ Mission-Based Campaigns policy – Contact us for reactivation after adjusting your account, such as removing single-word keywords, less relevant phrases and keywords with quality […]
Google Grant Benefits For Non Profits
I’ve been working with Google Grant accounts for several years now and wanted to pen a quick article outlining the benefits of this often misunderstood resource available to pretty much all non-profits globally. Google Grants have been around for about 8 years, many nonprofit organisations are already boosting their web traffic (and more importantly their […]
Spend Down on Google Grant
We’ve had calls from a lot of non profits recently telling us that they’re really struggling to spend the full $10,000 Ad Grant. The thing is, it’s really nice to know you’re getting that full $10,000 of free traffic to your website each and every month, it equates to 5,000 visits at $2 per click. […]
Google Ad Grants – Your account isn’t active – Your ads aren’t running because your account has been cancelled
Do you know what to do if you see something like this message in your Google Ad Grants account? We’ve had a few concerned non profits contact us recently after getting this message and seeing all activity in their account stop – meaning traffic to their website falls off a cliff. Don’t be panic! In […]
Google Ad Grants Important Updates
Google recently announced some significant changes to the terms and conditions for their Ad Grants’ programme (if you’re a registered non-profit and you don’t currently have an Ad Grants account you can find out more about them here). No More $2 Bid Cap, Well Kind Of Their first major announcement was that effective immediately, they’re lifting […]
How To Apply For the Google AdWords Grant
Working for a not-for-profit is often fraught with challenges; not enough time, not enough people, not enough budget. The Google Grant programme was introduced a number of years ago to help introduce not-for-profits to the world of paid search advertising. This thing of beauty gives you access to at least $10k/month in free Google AdWords […]
Are You A Google Ad Grants User? If So Read This
Google have just announced that to continue participating in Google Ad Grants you’ll need to make sure that your organisation is enrolled in the Google for Nonprofits program and that your Nonprofits account is linked with your Google Grant account. It’s vital to take action on this now since the process can take up to 20 […]
The AdWords Ad Grant Could Double Your Traffic! Seriously!
So you’ve got your $10k Google Ad Grant? I’m willing to bet you $10 (it’s all I have in my wallet right now) that you’re not maximising the traffic from the available grant money. Don’t feel bad, most organisations aren’t, that’s why we’ve pulled together this article based on our experience of working with Google […]
Google Grant Account Management
If you’re a registered not for profit then we can help you get the absolute maximum return from your Google Grant account. What’s the Google Grant? If you’re a registered not for profit then you probably qualify for Google’s Grant programme. When you’re accepted onto the programme Google provide $10,000 of free Adwords advertising per […]
