The Blog

Digital fundraisers are facing increasing pressure, with data flying in from every angle. Here we explore 3 of the big challenges in analysing digital campaign performance across channels.

Turning to your device and saying “Hey, donate $25 to a top-rated charity helping children” might seem far-fetched but it’s probably closer than you think. Discover the ways in which AI is shifting the way we learn about causes and interact with charities.

Staying on top of data privacy is becoming more important than ever for not-for-profits (NFPs) in Australia. A recent reminder from the Office of the Australian Information Commissioner (OAIC) has highlighted what good data hygiene should look like – and what can happen if your organisation doesn’t keep up.

Stumped by how you can leverage Google Analytics to drive more results from your fundraising campaigns? Here we give you a quick 45 minute overview of some useful ways to use GA4 to grow your digital fundraising results.

Is your donation form a fundraising frustration or a donor’s dream? Find out how you can supercharge your conversion rates and help your cause raise more funds.

In late 2024, Meta introduced significant changes to its advertising policies, aiming to enhance user data privacy. These updates have particularly impacted charities, especially those in the healthcare sector, by restricting the use of Meta Pixel and Conversions API (CAPI) for domains associated with sensitive topics.