The Blog

Peer-to-peer fundraising is one of the more complex things you can ask paid digital advertising to do. Unlike a direct donation campaign where the ask is simple and the conversion is one step, P2P asks you to recruit someone convince them to take on a personal fundraising challenge, and then trust that they’ll actually follow through.

For those not involved in the fundraising sector, Gifts in Wills (also known as legacy or bequest giving), can at first, seem like a somewhat morbid topic. However, for those familiar with fundraising, you’ll know it better as an exciting way for people who care about a cause to leave some of their wealth and have a serious impact after they’ve left this wonderful world in which we all live in.

Using Blackbaud NXT and need your juicy eCommerce data so you can track the volume, value and type of donations in Google Analytics and Meta Ads then here’s how.

The End of Financial Year (EOFY) remains the single strongest month for Australian non-profits, typically generating 22% of total annual revenue. However, with 62% of donors citing the “cost of living” as a primary barrier to giving, charities must provide a stronger value proposition than ever before.

“What’s your digital strategy!?!” – your board and CEO are screaming from the rooftops.

Well don’t panic, here we unwrap what’s needed create a meaningful digital strategy for your organisation.

All charities will soon have access to a mini data scientist that specialises in munching through your Google Analytics (GA4) data and giving you insights.