The Blog

The End of Financial Year (EOFY) remains the single strongest month for Australian non-profits, typically generating 22% of total annual revenue. However, with 62% of donors citing the “cost of living” as a primary barrier to giving, charities must provide a stronger value proposition than ever before.

“What’s your digital strategy!?!” – your board and CEO are screaming from the rooftops.

Well don’t panic, here we unwrap what’s needed create a meaningful digital strategy for your organisation.

All charities will soon have access to a mini data scientist that specialises in munching through your Google Analytics (GA4) data and giving you insights.

Outside of the end of the financial year, the last 3 months of the calendar year can be the busiest time of year for nonprofits. To make sure your online campaigns finish strong, it’s crucial to have all your digital ducks in a row. 

We’ll take you through the A-Z of working with Google’s Ad Grant to maximise the impact for your nonprofit. Whether you need help applying, getting stuck with conversion tracking or have tried everything but simply aren’t seeing the results that you expected..

Digital fundraisers are facing increasing pressure, with data flying in from every angle. Here we explore 3 of the big challenges in analysing digital campaign performance across channels.