The Blog

Facebook Challenge fundraising is taking the peer-to-peer fundraising world by storm. Here we look at whether Facebook Challenges might be the right fit for your organisation (they’re not for everyone). Read on and discover how to set your organisation up for success in the world of Facebook fundraising.

Native advertising is a form of paid digital advertisement created to match the look & feel of the website’s editorial environment and are cohesive with the content on the landing page.

Although you may not have heard of a Google Discovery campaign before, you’ve probably seen a Discovery ad, especially given that Discovery campaigns have the potential to reach up to 3 billion people. 

Facebook has long offered ad creators the ability to see how their ads are going to appear in front of their audience.
But what happens when they look wrong?

Advertisers no longer have to create a separate campaign draft in the new Experiments pages. Now, you will find everything you need under the “All Experiments” tab, accessed from the campaign level.

Believe us when we say, “a picture is worth a thousand words.” This is because humans are visual creatures. In fact, the human brain can process visuals up to 60,000 times faster than text. So It’s not surprising that users prefer a combination of visuals and text for ads they are exposed to.