The Blog

Your Facebook tracking pixel is changing, here’s how and why.

Do you know that starting from June 30, 2022, you won’t be able to create or edit Expanded Text Ads (ETAs) in Google Ads? It’s true; the end is coming.
Keep on reading to make sure you’re fully prepared.

If you’re running Facebook campaigns the chances are that you’ve heard of the Facebook pixel. For those of you who haven’t, it’s the glorious bit of code that you add to your site to understand how your Facebook campaigns are performing – are you getting leads, donations or whatever else your objective may have been.

If you represent a charity that’s running paid ads on Facebook, you need to take urgent action to keep your ads running.

Giving Tuesday has seen more and more charities jump on the opportunity to engage with new donors. The digital space can feel competitive at times. However, it’s competitive because people are giving, which means strong conversion rates and higher donations.

Facebook has become a renowned tool for advertisers to hone in on their target audience. The sheer power of Facebook’s ad platform, leveraging the pile of data they have on user behaviour, interests, and demographics that has catapulted Facebook into the behemoth that they have become. 

Giving Season and GivingTuesday seem to get more and more momentum every year. Find out how to maximise your digital fundraising returns with our handy planning timeline.