What are the limitations of the Google Ad Grant?
The Google Ad Grant programme provides eligible non-profits with access to (US)$10,000 of free Google Ad spend. It’s a fantastic way to increase visibility of your cause and to start delivering on your objectives, whether you’re focused on fundraising outcomes (donations), want to educate people on the issues or looking to reach the beneficiary’s of […]
Podcast Episode 3: Facebook Marketing for Charities
If you’re working in a fundraising or marketing team for a charity, Facebook has become one of the platforms you simply cannot ignore. I remember moving to Australia 10 years ago and this weird “channel” known as Facebook with a very clunk advertising platform that was a good way to quickly spend (and usually waste […]
What should I do about people searching to cancel their monthly donation?
As fundraisers, we work so hard to inspire people to become regular donors so the last thing we want to see is our precious supporters cancelling their donations. Inevitably this is going to happen for a range of reasons. We’ve had a few conversations with charities recently who are concerned to see search query data […]
Podcast Episode 2: Google Analytics
In the second episode of our podcast we discuss a topic very close to our hearts here at Digital Ninjas – Google Analytics tracking. A vital component of any organisations digital marketing mix, if you’re serious about driving digital growth then you need to be measuring the things that matter most. Brendan (host): Welcome to […]
Podcast Episode 1: Google Ad Grants
Interested in learning more about the Google Ad Grant for non profits – learn more about it and wrap your ears round episode 1 of the Digital Ninjas podcast. Need urgent help with your Google Ad Grant? Find out more about our Google Ad Grant services or get in contact with a Ninja today. Google […]
Charity & SEO – Should Your Non Profit Invest?
To get a feel for the importance of SEO (search engine optimisation) for charities, try tapping ‘charities in Australia’ into Google, the first few results are marked as Google ads (paid search), with the organic results, or the non-paid listings sitting just below. Roughly 3,600 people search this, or close variations each month. If you’re […]
Mobile Takes Over
Have you noticed that the United States of America often gets “things” first? Whether it’s the release of a new movie in the cinema, or Game of Thrones season 8, often Australia feels a little behind the times. Well, this can actually be a real advantage to us Aussie’s in the digital industry because it […]
How to Fix a Deactivated Google Ad Grant Account
Are you pulling your hair out right now? Did you login to Google and see a message that goes something like this? Your account is deactivated for not complying with Google Ad Grants’ Mission-Based Campaigns policy – Contact us for reactivation after adjusting your account, such as removing single-word keywords, less relevant phrases and keywords with quality […]
Facebook Giving Tools In Australia – Facebook Donations Are Here!
Late last year Facebook finally launched their Charitable Giving Tools here in Australia. Should you be dancing for joy? Is this going to change the face(book) of fundraising for ever? We’ve been talking to a few non-profits who’ve used Facebook Fundraisers both here in Australia; and over in the UK, US and Europe where the […]
Google Grant Benefits For Non Profits
I’ve been working with Google Grant accounts for several years now and wanted to pen a quick article outlining the benefits of this often misunderstood resource available to pretty much all non-profits globally. Google Grants have been around for about 8 years, many nonprofit organisations are already boosting their web traffic (and more importantly their […]