Facebook Tracking Pixel Changes and What It Means For Advertisers The fear of an iOS update is a real thing. You know it’s coming, you’ve been warned that “your system will update at 2am”, you go to sleep content at night and then when you wake up & look at your phone, and your whole world is upside down for about 30mins. Similarly, Facebook’s attribution […]
Facebook (Accidentally) Blocks Charity Pages In Australia Facebook yesterday moved to block Australian news content from being shared by users globally. If you try to share a news article from an Australian publisher you’ll see a message like the one below: Is no news really good news? Our first response when we saw this was: fair enough, Facebook are a private enterprise […]
Third Party Cookie Changes and What They Mean for Advertisers Have you ever been to a Chinese or Japanese restaurant and been given a fortune cookie, which on crunching into it often reveals a message on a piece of paper hidden inside the cookie? Well, internet cookies were supposedly named after these little nibbles. What Is a Cookie? Whilst not quite as edible as fortune […]
What are the limitations of the Google Ad Grant? The Google Ad Grant programme provides eligible non-profits with access to (US)$10,000 of free Google Ad spend. It’s a fantastic way to increase visibility of your cause and to start delivering on your objectives, whether you’re focused on fundraising outcomes (donations), want to educate people on the issues or looking to reach the beneficiary’s of […]
Podcast Episode 3: Facebook Marketing for Charities If you’re working in a fundraising or marketing team for a charity, Facebook has become one of the platforms you simply cannot ignore. I remember moving to Australia 10 years ago and this weird “channel” known as Facebook with a very clunk advertising platform that was a good way to quickly spend (and usually waste […]
What should I do about people searching to cancel their monthly donation? As fundraisers, we work so hard to inspire people to become regular donors so the last thing we want to see is our precious supporters cancelling their donations. Inevitably this is going to happen for a range of reasons. We’ve had a few conversations with charities recently who are concerned to see search query data […]
Podcast Episode 2: Google Analytics In the second episode of our podcast we discuss a topic very close to our hearts here at Digital Ninjas – Google Analytics tracking. A vital component of any organisations digital marketing mix, if you’re serious about driving digital growth then you need to be measuring the things that matter most. Brendan (host): Welcome to […]
Podcast Episode 1: Google Ad Grants Interested in learning more about the Google Ad Grant for non profits – learn more about it and wrap your ears round episode 1 of the Digital Ninjas podcast. Need urgent help with your Google Ad Grant? Find out more about our Google Ad Grant services or get in contact with a Ninja today. Google […]
Charity & SEO – Should Your Non Profit Invest? To get a feel for the importance of SEO (search engine optimisation) for charities, try tapping ‘charities in Australia’ into Google, the first few results are marked as Google ads (paid search), with the organic results, or the non-paid listings sitting just below. Roughly 3,600 people search this, or close variations each month. If you’re […]
Is Giving Tuesday Big In Australia? How Can I Prepare My Digital Assets? Giving Tuesday in Australia is getting bigger every year, it’s time to start paying attention and seeing how your cause could benefit.
Lead Generation for Regular Giving Programmes If you’re launching or trying to scale your 2-step lead generation to regular giver acquisition programme then this article is for you.
Mobile Takes Over Have you noticed that the United States of America often gets “things” first? Whether it’s the release of a new movie in the cinema, or Game of Thrones season 8, often Australia feels a little behind the times. Well, this can actually be a real advantage to us Aussie’s in the digital industry because it […]
