Google Grant Benefits For Non Profits I’ve been working with Google Grant accounts for several years now and wanted to pen a quick article outlining the benefits of this often misunderstood resource available to pretty much all non-profits globally. Google Grants have been around for about 8 years, many nonprofit organisations are already boosting their web traffic (and more importantly their […]
Spend Down on Google Grant We’ve had calls from a lot of non profits recently telling us that they’re really struggling to spend the full $10,000 Ad Grant. The thing is, it’s really nice to know you’re getting that full $10,000 of free traffic to your website each and every month, it equates to 5,000 visits at $2 per click. […]
Variety Is the Spice of Life Google’s Latest Search Ad Format You may have noticed that Google has been mixing things up lately, and two huge changes to the format of search ad copy are amongst some of the latest shake ups. Previously, ad formats may have seemed a little restrictive. With a bit of adjustment, you probably found you were able to shape your writing […]
Don’t Be a Digital Fundraising NOB Here at Digital Ninjas I’m lucky to be working with a good selection of really amazing causes to help them accelerate their growth using digital as part of their fundraising mix. I’ve been doing this for the last 10 years. Throughout this time there are 3 common themes that stop organisations achieving their full potential […]
PPC Management – What To Look For We’ve had a lot of people asking us for advice on what to look for when choosing a PPC Management partner. We’ve helped many people to make the right decision in this area over the years so I wanted to outline a few of the points we always encourage people to consider before making a […]
Google Ad Grants – Your account isn’t active – Your ads aren’t running because your account has been cancelled Do you know what to do if you see something like this message in your Google Ad Grants account? We’ve had a few concerned non profits contact us recently after getting this message and seeing all activity in their account stop – meaning traffic to their website falls off a cliff. Don’t be panic! In […]
How Can I Advertise My Business on Facebook? How Can I advertise my business on Facebook? We’re asked this question almost weekly. The reach of organic posts from brand/business pages on Facebook is virtually zero these days – this means that if you already have a page for your business and publish a post, without paying to promote it, virtually none of your […]
Digital Strategy Write Yours Today A digital strategy is an often talked about and rarely well executed item on many people’s lists. Don’t worry, writing your digital strategy doesn’t need to be an epic task, we don’t need to use an entire tree to print it on. These kinds of things are meant to be accessible and referenced, writing war […]
Google Ad Grants Important Updates Google recently announced some significant changes to the terms and conditions for their Ad Grants’ programme (if you’re a registered non-profit and you don’t currently have an Ad Grants account you can find out more about them here). No More $2 Bid Cap, Well Kind Of Their first major announcement was that effective immediately, they’re lifting […]
What are the Most Searched Words on Google? I love it when people ask me what are the most searched words on Google and how to tell how many people are looking for their product or service. It’s this part of search marketing that’s really interesting because some of the tools available are like you’re getting a direct connection into the mind of […]
Fundraising Leads: How Charities Can Develop Lead Magnets In-House Organisations we work with often have the same complaint, the performances of third party leads are declining and budgets are challenging. So they ask the question, how can I generate ‘free’ leads? Like anything, there’s no such thing as a ‘free’ lead. But, with testing, optimisation, and dedication, you can generate quality in-house leads that […]
Facebook Rolls-Out Charitable Donations Tool Facebook’s donate button has helped to raise more than $10m for victims of Hurricane Harvey. The donation tools that enable people to donate from within Facebook have been available in the US since 2015m. The success that US charities have had makes Facebook’s recent announcement that they’re starting to roll-out their Charitable Giving Tools products […]
