Charity & SEO – Should Your Non Profit Invest? To get a feel for the importance of SEO (search engine optimisation) for charities, try tapping ‘charities in Australia’ into Google, the first few results are marked as Google ads (paid search), with the organic results, or the non-paid listings sitting just below. Roughly 3,600 people search this, or close variations each month. If you’re […]
Is Giving Tuesday Big In Australia? How Can I Prepare My Digital Assets? Giving Tuesday in Australia is getting bigger every year, it’s time to start paying attention and seeing how your cause could benefit.
Lead Generation for Regular Giving Programmes If you’re launching or trying to scale your 2-step lead generation to regular giver acquisition programme then this article is for you.
Mobile Takes Over Have you noticed that the United States of America often gets “things” first? Whether it’s the release of a new movie in the cinema, or Game of Thrones season 8, often Australia feels a little behind the times. Well, this can actually be a real advantage to us Aussie’s in the digital industry because it […]
How to Fix a Deactivated Google Ad Grant Account Are you pulling your hair out right now? Did you login to Google and see a message that goes something like this? Your account is deactivated for not complying with Google Ad Grants’ Mission-Based Campaigns policy – Contact us for reactivation after adjusting your account, such as removing single-word keywords, less relevant phrases and keywords with quality […]
Facebook Giving Tools In Australia – Facebook Donations Are Here! Late last year Facebook finally launched their Charitable Giving Tools here in Australia. Should you be dancing for joy? Is this going to change the face(book) of fundraising for ever? We’ve been talking to a few non-profits who’ve used Facebook Fundraisers both here in Australia; and over in the UK, US and Europe where the […]
Google Grant Benefits For Non Profits I’ve been working with Google Grant accounts for several years now and wanted to pen a quick article outlining the benefits of this often misunderstood resource available to pretty much all non-profits globally. Google Grants have been around for about 8 years, many nonprofit organisations are already boosting their web traffic (and more importantly their […]
Spend Down on Google Grant We’ve had calls from a lot of non profits recently telling us that they’re really struggling to spend the full $10,000 Ad Grant. The thing is, it’s really nice to know you’re getting that full $10,000 of free traffic to your website each and every month, it equates to 5,000 visits at $2 per click. […]
Variety Is the Spice of Life Google’s Latest Search Ad Format You may have noticed that Google has been mixing things up lately, and two huge changes to the format of search ad copy are amongst some of the latest shake ups. Previously, ad formats may have seemed a little restrictive. With a bit of adjustment, you probably found you were able to shape your writing […]
Don’t Be a Digital Fundraising NOB Here at Digital Ninjas I’m lucky to be working with a good selection of really amazing causes to help them accelerate their growth using digital as part of their fundraising mix. I’ve been doing this for the last 10 years. Throughout this time there are 3 common themes that stop organisations achieving their full potential […]
PPC Management – What To Look For We’ve had a lot of people asking us for advice on what to look for when choosing a PPC Management partner. We’ve helped many people to make the right decision in this area over the years so I wanted to outline a few of the points we always encourage people to consider before making a […]
Google Ad Grants – Your account isn’t active – Your ads aren’t running because your account has been cancelled Do you know what to do if you see something like this message in your Google Ad Grants account? We’ve had a few concerned non profits contact us recently after getting this message and seeing all activity in their account stop – meaning traffic to their website falls off a cliff. Don’t be panic! In […]
