Organic Search (SEO)

Search has been the entry door to the internet for many years. Google processes over 8.5 billion searches per day. Search engines are becoming increasingly sophisticated in how they index and present results, particularly with the advancement of Artificial Intelligence (AI). The approaches that are most likely to deliver successful SEO outcomes have changed. We make it our job to keep on top of the latest SEO developments.

If you are looking for immediate visibility, then our paid search services are a good initial investment and can yield quick results.  However, to make sure that you’re maximising your returns from digital channels then search engine optimisation should almost certainly be part of your digital marketing mix.

SEO Approach

There are 3 core pillars that underpin our approach to delivering an effective search engine optimisation programme for your organisation:

1. Technical – here we’ll give you advice on optimisation of your website to ensure that you’re building your presence on solid foundations. By spending time on your foundations you can maximise your likelihood of achieving a good search engine ranking.
2. Ongoing SEO – we’ll help you with your content marketing, distribution and management of your outreach programme to ensure your site is benefitting from links from other websites that direct people (and that all important “link juice”) to key pieces of content from other relevant sites.
3. Transparent measurement – the key to all of this is the way that we work with you to understand your core objectives and provide clear, insightful reporting on progress throughout your SEO programme.

AI Overview and AI Mode Optimisation

The way that search engines index and present is evolving rapidly, thanks largely to the huge advancements in Large Language Models, making natural language processing more effective than ever before. Digital Ninjas are staying ahead of these Artificial Intelligence-powered advancements in search technology.

The good news is that search is a behaviour that appears to be sticking around for a little while yet, it’s just the way that information is searched and presented that is changing quite quickly. Our generative engine optimisation (GEO) framework guides our clients on how to continue growing their traffic and, more importantly, their results.

It’s important to remember that GEO isn’t replacing SEO – it’s expanding it. Some users might prefer a GEO-led experience for specific types of query, whilst others prefer a more traditional search experience. This is demonstrated through our GEO framework, which clearly illustrates the similarities with good old-fashioned SEO:

• Prompt and keyword mapping to help nonprofits align content with generative intent. It’s still all about the user and their search for answers.
• On-page optimisation that makes content AI-readable. We’ve been doing this for years with traditional SEO, and the fundamentals for good SEO are very similar.
• Authority and sentiment signals to build trust. Again, long-standing ranking factors in SEO – the LLMs need to understand which content is reputable.
• Technical structure and schema that models AND humans both understand.
• Ongoing measurement to track AI visibility. Without measurement you won’t be able to understand the return you’re getting.