Services

Digital Fundraising Services

Our range of digital fundraising services are designed to work for nonprofits ranging from enterprise to small one or two person operations. We're experts in driving digital fundraising results.

Pat Ordenes
Pat Ordenes Digital Fundraising Manager, HRI Australia
“The quick turnaround for our tactical campaigns has lead to a measurable uplift in results in our digital fundraising efforts”

We work with a wide variety of causes from big multinationals to local grass-roots organisations that are focused on impacting a specific community.

You might be just dipping your toe in the digital fundraising universe and want to get your Google Ad Grant firing on all cylinders. Or perhaps you’ve got a more established digital fundraising programme but are tired of seeing 90% of your results coming from the big two (Meta and Google) – in this scenario we can help you diversify your channel portfolio and reduce the risk of relying on one or two “hero” channels.

Kick-Start your digital fundraising

We’re ready and waiting to help you with your Digital Fundraising questions, get in touch with a Ninja today and we’ll give you a call to talk about how we can help.

    Jon Dawson, CEO of Digital Ninjas
    Jonathan will get back to you soon

    Types of digital fundraising campaigns that we can help your cause with:

    • One-off donation appeals
    • Monthly donor acquisition and retention
    • Peer2Peer campaigns
    • Facebook Fundraising Challenges
    • 2-Step Lead Generation/telefundraising campaigns

    Our team will help you to plan, execute and most importantly, refine your approach to digital fundraising. We firmly believe that one size certainly doesn’t fit all. However, over many years of experience, we have refined our operating frameworks to maximise return.

    Digital Fundraising Stack

    We’ve developed our proprietary digital fundraising stack to ensure your organisation can tackle digital, regardless of size. Our stack covers every aspect of what your organisation needs to be successful in the fundraising space, for example:

    • Infrastructure – the foundations of your digital presence. This covers both people and tech with a firm focus on data and analytics.
    • Campaigns – it’s a fact that you can’t just build something and expect people to come, here we’ll help you to innovate and grow your traffic.
    • Testing – this underpins everything we do. As we mentioned, there isn’t a one-size-fits-all approach to digital fundraising. Testing, optimisation and iteration will be key in driving results for any organisation.

    Our framework flexes according to your available budget and internal resourcing. Meaning that any cause, regardless of size, can start generating much-needed funds through digital.

    Digital Fundraising Proposition

    You’ll need to ensure you have a strong digital fundraising proposition to nail your digital fundraising efforts. The framework for developing a robust proposition is very similar to that used offline with some key differences we can help you handle. Top-performing digital acquisition campaigns present people with:

    1. Problem – you’ll need to help prospective donors to understand a clear problem and how they can help solve it.
    2. Urgency – you need to create urgency behind the need and show what’s at stake if things don’t change.
    3. Creative – as with any fundraising creative, you need to generate emotion and show the issue that needs to be addressed in a visual manner. Doing this effectively in the digital space requires a radically different approach from traditional channels.

    We’ve worked with multiple causes to help ideate, develop, build and launch propositions that fit the above mould. We’re also very active in helping causes develop propositions outside this “traditional” fundraising mould – propositions where the donor receives tangible value from part of their contribution, with the other portion being a tax-deductible donation.

    Generating a Positive Return on Your Investment

    We understand that generating a positive return is what matters; we’re with you on the journey to deliver more funding for your work with beneficiaries be that animals, people or the environment.

    Through our experience across different areas of digital fundraising, we can help you to model campaign performance and the lifetime value of your donors. This data will help manage the expectation of your stakeholders and build an understanding of what it takes to generate revenue growth through digital.

    Digital Fundraising Services Successes

    Need digital fundraising assistance?

    The Ninjas are ready and waiting to help you with your digital fundraising questions - get in contact below and we'll be happy to assist.

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