Web Analytics & Measurement
Web analytics and measurement is core to everything we do. After all, if you can't measure it, how do you know whether you got a return on your investment?
Pat Ordenes Head of Digital, Heart Research Institute
"The Ninjas configured our Google Analytics, including eCommerce tracking across our global site portfolio. I was really impressed with their attention to detail and technical knowledge."
Whether you’re looking for help with your Facebook pixel, confused by UTM tags or need help making sure your TikTok campaigns are tracking correctly then we can help.
Some examples of analytics projects that we can help you with:
- Google Analytics 4 (GA4) setup and configuration – make sure you’re ready to roll with Google’s new measurement standard. Remember you’re existing Universal Analytics account(s) will stop logging new data from 1st July 2023.
- Server Side Analytics – we’ll plan, design and deploy your server-side tracking technology so that you can be certain your tracking is as accurate as possible.
- Google Tag Manager (GTM) Configuration – is your GTM account looking a little unkempt or do you need assistance getting it deployed in the first place? We can help you give your existing GTM a haircut or get you started with a new GTM container.
- Complex product tracking – if you’re looking to get a deeper understanding of how your users interact with your digital products then we can help you configure and deploy suitable tracking to give you the data you need to make those important decisions.
- Training and coaching services – if your team is struggling to get their head around the mountain of data that’s available, we can help you unravel things with custom training based on your organisational objectives.
- Dashboards – are you finding the tools too overloaded with data, does it take you too long to surface the insights that matter? Talk to us about building a custom dashboard to help your team digest the data and get to the actionable insight more quickly.