Helping Habitat recruit peer-to-peer fundraisers using the Google Ad Grant

20% conversion rate

5x fundraiser enquiries

Upper funnel traffic increase

Background

Habitat for Humanity aim to address housing poverty and to provide support for integrated community development. A large portion of fundraising revenue is driven as a result of their community fundraising based programme, Global Village. Habitat encourages people to help not just financially but with their hands by visiting a local community and to work under the supervision of experts to build a home for a family living in poverty.

Highlights

20% increase in conversion rate
5x increase in fundraiser enquiries
Awareness and engagement increase

What We Delivered

Review of organisation objectives.
Leveraging the Google Ad Grant account to drive more interest in a range of overseas home building projects.
Designed and built a conversion optimised landing page that increased visitor to enquiry conversion rate by 20%.
Support with wider digital strategy, tracking and resourcing.
Ongoing optimisation and traffic growth based on Habitat’s objectives and campaign plan.

Dan Peyton

Head of Individual Giving

“We really admire that the Ninja’s work with not for profits such as ours. They have purpose, achieve real impact for our mission and are a pleasure to work with. ”