Scaling of 2-step monthly donor recruitment programme

Background

Digital Ninjas unearthed insight that indicated a lot of interest from people in information relating to snakebite treatment. By working with the Royal Flying Doctor Service’s existing fundraising creative consultancy the team were able to develop a powerful lead generation proposition.

Prior to Digital Ninjas being involved the team were running the media buying and optimisation in-house. Within 4 weeks of the Ninjas taking over we managed to increase lead volume by a factor of 4, all while increasing quality (contact and conversion rates increased) and reducing cost per lead.

What We Delivered: 

• Consumer insight driven digital proposition for lead generation
• Design, development and hosting of landing pages
• Target audience segmentation and hypothesis building
• Execution of media buy across Facebook, Google Ads and other platforms
• Feedback loop with telemarketing agency to ensure continuous optimisation of campaign targeting, overall proposition and campaign velocity
• Live reporting dashboards