The Smith Family
One in 10 Australian children are living in jobless families*, where even life’s basics are hard to come by. When families are experiencing financial disadvantage children can fall behind with their learning, leaving them more vulnerable to experiencing hardship themselves later in the life.
The Smith Family already had a Google Grant account but had reached a plateau in terms of spend and traffic, which they were finding difficult to surpass with limited internal resources. They needed a solid strategy to help deliver against the organisations objectives of raising more money for children and raising awareness of the issues they face.
- Full account audit undertaken using data from Google
- Adwords and Google Analytics
- Recommendations implemented at Ninja speed
- New grant account performance reports built and delivered
- Proactive addition of campaigns in line with The Smith
- Families campaign schedule
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Ray HoangDigital Producer
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