Case Studies

The Smith Family

Increased metric:
600% donation revenue
Increased metric:
Increased efficiency of paid ads
Increased metric:
70% wastage

The cause

One in 10 Australian children are living in jobless families*, where even life’s basics are hard to come by. When families are experiencing financial disadvantage children can fall behind with their learning, leaving them more vulnerable to experiencing hardship themselves later in the life.

The challenge

The Smith Family already had a Google Grant account but had reached a plateau in terms of spend and traffic, which they were finding difficult to surpass with limited internal resources. They needed a solid strategy to help deliver against the organisations objectives of raising more money for children and raising awareness of the issues they face.

The solution

  • Full account audit undertaken using data from Google
  • Adwords and Google Analytics
  • Recommendations implemented at Ninja speed
  • New grant account performance reports built and delivered
  • Proactive addition of campaigns in line with The Smith
  • Families campaign schedule

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    Jon Dawson, CEO of Digital Ninjas
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    Ray Hoang
    Digital Producer
    “I saw a 600% revenue growth for paid SEM after replacing a large agency with this agile outfit. The team really know their stuff and won't seduce you with marketing talk, but instead knuckle down with you and put in the hard yards. This company is one of those rare gems in the industry.”
    Improved metric:
    600% donation revenue
    Improved metric:
    70% wastage
    Improved metric:
    Increased efficiency of paid ads