Google Analytics
Insights on Google Analytics to help charities understand user behaviour, track performance and improve results.
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Google Analytics and Meta Pixel Tracking for Blackbaud NXT donation forms
Using Blackbaud NXT and need your juicy eCommerce data so you can track the volume, value and type of donations in Google Analytics and Meta Ads then here’s how.
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Analytics Advisor: What is it?
All charities will soon have access to a mini data scientist that specialises in munching through your Google Analytics (GA4) data and giving you insights.
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Google Analytics 4 (GA4) eCommerce dataLayer – How is It Different from UA
If your GA4 eCommerce data is partially complete then you might be experiencing some dataLayer issues. Read on for a fix.
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Transitioning to GA4: Don’t Forget to Link Your Ad Grant Account
Find out why this one step is so important in making sure your charity has access to rich data to help you squeeze the most from your Google Ad Grant account.
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Somebody Killed My dataLayer – 4 Common Mistakes When Implementing eCommerce Tracking Using The dataLayer
Google Tag Manager can make adding and removing tags from your website an absolute breeze, however, get it wrong and it can be an absolute headache. Here are 4 mistakes we see all the time and how to avoid them…
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