Digital Strategy

digital fundraising

Peer-to-peer fundraising is one of the more complex things you can ask paid digital advertising to do. Unlike a direct donation campaign where the ask is simple and the conversion is one step, P2P asks you to recruit someone convince them to take on a personal fundraising challenge, and then trust that they’ll actually follow through.

Digital Strategy

For those not involved in the fundraising sector, Gifts in Wills (also known as legacy or bequest giving), can at first, seem like a somewhat morbid topic. However, for those familiar with fundraising, you’ll know it better as an exciting way for people who care about a cause to leave some of their wealth and have a serious impact after they’ve left this wonderful world in which we all live in.

digital fundraising

The End of Financial Year (EOFY) remains the single strongest month for Australian non-profits, typically generating 22% of total annual revenue. However, with 62% of donors citing the “cost of living” as a primary barrier to giving, charities must provide a stronger value proposition than ever before.

Digital Strategy

“What’s your digital strategy!?!” – your board and CEO are screaming from the rooftops.

Well don’t panic, here we unwrap what’s needed create a meaningful digital strategy for your organisation.

Digital Strategy

Staying on top of data privacy is becoming more important than ever for not-for-profits (NFPs) in Australia. A recent reminder from the Office of the Australian Information Commissioner (OAIC) has highlighted what good data hygiene should look like – and what can happen if your organisation doesn’t keep up.

Digital Strategy

What’s the difference between an ad that’s noticed and one that’s remembered? Attention. Our latest blog explores how attention metrics can give you deeper insights into ad performance—helping you improve creative impact, align with both short- and long-term goals, and ultimately, make every impression count.