digital fundraising
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Why Your Charity Should Consider TikTok Paid Ads
When many people think of TikTok, they think of teenagers dancing around & videos with high-pitched voiceovers. Although there is some truth to this, TikTok is not a channel that advertisers should ignore.
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Performance Marketing: What Does It Mean?
Recently I’ve been having quite a few conversations with our clients about performance marketing and how it is different from some of the content marketing campaigns that we’ve been involved in.
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Native Advertising – Everything You Need To Know
Native advertising is a form of paid digital advertisement created to match the look & feel of the website’s editorial environment and are cohesive with the content on the landing page.
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Why A Discovery Campaign Could Be Right For Your Business
Although you may not have heard of a Google Discovery campaign before, you’ve probably seen a Discovery ad, especially given that Discovery campaigns have the potential to reach up to 3 billion people.
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