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What Should I Feature On My Home Page?
Ever been stuck in a seemingly never-ending conversation about what should be featured on your website homepage? Then read on…Read more
Why Your Charity Should Consider TikTok Paid Ads
When many people think of TikTok, they think of teenagers dancing around & videos with high-pitched voiceovers. Although there is some truth to this, TikTok is not a channel that advertisers should ignore.Read more
Performance Marketing: What Does It Mean?
Recently I’ve been having quite a few conversations with our clients about performance marketing and how it is different from some of the content marketing campaigns that we’ve been involved in.Read more
Native Advertising – Everything You Need To Know
Native advertising is a form of paid digital advertisement created to match the look & feel of the website’s editorial environment and are cohesive with the content on the landing page.Read more
Why A Discovery Campaign Could Be Right For Your Business
Although you may not have heard of a Google Discovery campaign before, you’ve probably seen a Discovery ad, especially given that Discovery campaigns have the potential to reach up to 3 billion people.Read more