FIA Data Week
Boom! You made it, glad to see the QR code worked! Time to get your GA4 migration checklist downloaded...
"We're really happy with the results we've seen across both lead generation and peer to peer fundraising campaigns. The audience identification and planning process really helped us to hone in on the right people. Although it's Ninja's focus on measurement that is really refreshing to see."
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Oh yes and the answer to that question you were asking about “why the QR code” well we’ve found in the past that when we use short-URLs people tend just to type in the first bit without the part after the forward slash, a QR code forces people to the correct page and hopefully makes the whole journey a little easier. Although if we were linking from something like an email – we clearly wouldn’t bother with the QR code.