Patricia is a digital analyst with a knack for blending creativity and strategy—like a mad scientist, but with fewer explosions and more A/B tests. She loves dissecting campaigns, uncovering what’s working (and what’s flopping harder than a bad TikTok trend), and fine-tuning strategies for peak performance. The thrill of digital marketing keeps her on her toes—there’s always a shiny new algorithm or platform update to conquer! When she’s not busy optimising ads, she’s smashing shuttlecocks on the badminton court, snuggling her furry sidekicks, hunting down the best coffee in town, or plotting her next great escape.
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