Joao has been the secret weapon behind the growth of multiple startups and digital companies, whipping up creative marketing campaigns and navigating the wild twists and turns of testing cycles like a pro rally driver. A die-hard fan of the lean startup methodology (yes, he’s that guy), Joao will fine-tune your marketing strategy to squeeze every last drop of ROI out of your KPIs — kind of like getting the last bit of toothpaste from the tube, but with way more impact.
When he’s off the clock, Joao swaps spreadsheets for spotlights, racking up over 100 karaoke covers. Impressive? Yes. Necessary? Debatable. While his singing skills might not land him a record deal, his bravery is undeniable. If he can belt out “Careless Whisper” in front of a live audience, you can absolutely tackle your own “guilty pleasure” anthem without fear. (No judgment here — we’ve all sung “Total Eclipse of the Heart” with feeling.)
